What is Search Engine Optimization?

Simply put, search engine optimization is the process of increasing your website’s visibility to various search engines. Search engines use various crawling and indexing mechanisms to rate a website’s relevance. Doing search engine optimization on your website makes its content more attractive and relevant to these mechanisms.

How Do Search Engines Analyze Your Website?

So how exactly does a search engine index websites? Well, they make use of programs known as crawlers, spiders or robots that track hyperlinks from page to page, and download a copy of each page. The pages are then scrutinized for content, and if they are found to be satisfactory, are added to the search engine’s database.

Ethical Search Engine Optimization

While you can benefit greatly from search engine optimization, there are certain practices that are considered unethical; things that you should stay from. These include:

Automatically generated ‘doorway’ pages
False redirection and masking
Loading your web pages with keywords
Having hidden text or hidden links on your pages
Hosing duplicate content on multiple web pages
Centralized link farms

Not only are these practices unethical, but they can also result in a dramatic reduction of your ranking if a search engine identifies them.

Search engine optimization is undoubtedly essential for your website’s success, but it can also be tricky. This is where 99Conversions can help; our experts will work with you as a team and through organic search engine optimization, will ensure that your website gets the traffic it deserves!

What is Search Engine Optimization?

Before we get into organic search engine optimization, let’s first understand what we mean by search engine optimization – it is a process by which you can improve your website’s ranking and visibility on various search engines. Why is that important? Well, because the most common way that people discover websites is when they are searching; they type what they are looking for, hit the ‘Search’ button, and check out the links suggested by their trusted search engine. Thus, if you want lots of traffic on your website, the only way to do get into the good books of search engines, so that they rank your page higher up the order.

How is it Different from Organic Search Engine Optimization?

As with most things in the world, there is a right way and an easy way of optimizing your web pages. People who go for the latter indulge in several unethical practices such as stuffing their pages with irrelevant keywords, deliberately misspelling trending keywords or website names and other techniques designed to mislead search engine algorithms. On the other hand, organic search engine optimization steers clear of all such practices, and focuses instead on optimizing the content of your website and the coding behind it.

At 99conversions.com, we understand not only how search engines work, but also the searching habits of people, including what exactly are they looking for, and where. We use this knowledge to optimize your website organically, and make search engines fall in love with your web pages.

The Basics of Search Engine Optimization

Before we get into what search engine optimization is, let us first understand some basic browsing habits of people. When people are looking for something, they often go to a search engine, type their query, and then check out the first few websites that their search engine suggests them. This is by far the most common way that people browse and come up on new websites.

Thus, in order to attract people to your website, you’ll need to make sure that your website is ranked high up in search engine results. There is a certain ‘behind the scene’ process that optimizes your web pages in a way that search engines rank them high. This process is called search engine optimization, and more often than not, you’ll need a search engine optimization expert to do it for you.

How Can a Search Engine Optimization Expert Help?

Search engines use programs known as crawlers or spiders to scan and scrutinize each aspect your website thoroughly. A search engine optimization expert will ensure that your web pages stand up to the high standards of most modern search engine algorithms.

If you want your website to appear within the top few search results, you can trust 99Conversions.com with it. With our experience, we know how search engines work, and how people search. We will assign a search engine optimization expert to enhance the content and the coding of your web pages in a way that search engines cannot ignore!

What is Search Engine Optimization?

Try to think about how you typically browse and discover new websites. Most probably, it happens when you are searching for something specific through a search engine. You trust the results of your search engine, and more often than not, visit the first few websites that it suggests for your search term. Now, in order to get your own websites into the top rankings of these search engines, you’ll need to optimize your web pages in a way that they like. This is known as search engine optimization.

Why Do I Need Search Engine Optimization Consultants?

Search engine optimization is a highly detailed process of enhancing each element of your website in such a way that it passes the scrutiny of search engine algorithms with flying colors. However, there are certain tabooed methods of search engine optimization such as keyword loading, duplicating content, creating doorways and so on, which can lead to your website being permanently ignored by search engines. Because of the extremely precise and meticulous nature of this process, it is recommended that you hire search engine optimization consultants to do the job for you.

99Conversions.com has a pool of talented search engine optimization experts that can work on both the visible and invisible aspects of your web pages, and optimize them for search engine algorithms in the most natural way possible.

Planning and Understanding

The best search engine optimization requires planning and precision. It is almost similar to preparing the recipe of a delicious meal. The key ingredients in search engine optimization, however, are keywords and phrases for your niche that can pay you well.

Second thing that matters the most is how a search engine finds your keywords across your website. The process is called crawling and if you prepare the right material with proper structure and foundation, the search engine spiders can successfully crawl through your text, and index it to show on its search results. However, it is important to not go overboard with the keywords on your website; otherwise the search engine crawlers might mark your website as spam and clear it off its indexes.

Applying the Best Search Engine Optimization to Your Website

The next step involves applying the search engine optimization technique of asset optimization and page copywriting on your website. This step comprises of carefully implementing your phrases and keywords that span across the website to manipulate the Search Engine Result pages accordingly (SERPs).

Around 84% of the search engine users never go to the bottom of the page and usually click amongst the top 5 results only. Even if your sponsor your website’s link to come on the top, surveys tell that around 65% of search engine users never click on the sponsored links. We at 99conversions.com understand the importance of getting on the top of the non-paid search engine results, and have the tools and techniques necessary to get you there.

Understanding Your Niche

When you want to sell certain products or services related to your niche, it is critical to drive the type of traffic that will be interested in what you have to offer. Just think of the fact: can you sell heaters in hot desert areas? No! You have to target the cold countries for that. The same principle goes with your website and its traffic as well.

Techniques to Increase Website Traffic

Two most popular traffic generation models for a website are:

Paid Traffic: The paid traffic model will give you the desired results quite fast. Selection of paid traffic model is advisable when you have to launch a particular product for a particular time frame. It can be a perfect way to test the potential of your product in its marketplace.

Free Traffic: The free traffic model has an obvious advantage of being free of cost. Though it takes time to build up, and requires lot of hard work, you can rest assured that your patience will bear fruits in time. One of the most renowned techniques for this is known as search engine optimization.

Both of these methods will increase website traffic, and as you can see, they come with their own sets of advantages and drawbacks. However, you must choose and plan the one that suits you the best. At 99Conversions.com, we can help you get the targeted traffic to your website with the method of your choice.

The importance of increasing the targeted traffic can not be emphasized more than the fact that, once you start getting the flow of people who are interested in your current offers and niche, they’d always be interested in some or the other offers your website gives in future.

How Does Local Search Work?

Local search results are very specific to a particular area, so it might happen that a website showing on 3rd page of globalized search results ends up showing up first in a local search result. However, it is still important to pay separate attention to local search engine optimization, in addition to your usual search engine optimization techniques, to get the best possible results out.

Many popular search engines such as Google, MSN and Yahoo allow you to submit your website information directly for local search. This increases your chances of coming on top of local search results, as search engines generally prioritize the use of the local search indexes over the usual website indexes.

Using Local Directories to Your Advantage

In addition, major search engines pull local data from a wide variety of sources. These sources may be the area’s local database on locations and subjects, and so on. Thus, one way to improve your ranking in local searches is to ensure that you look up as many local directory websites of your area, and submit your website’s information there to show up better in search engine results.

Hiring good quality search engine optimization experts such as 99Conversions.com can do your website a world of good. In addition to the usual optimization techniques like proper implementation of keywords, website on-page copywriting, back linking and asset optimization, we also have various tools and techniques at our disposal to help you with local search engine optimization.

What is Website Traffic?

In case you’re unfamiliar with the terminology, website traffic is a measurement which helps in gauging the number of visitors visiting your site. Obviously, a website which has greater targeted traffic is deemed to be successful. As the success of a website relies fundamentally over the website traffic, webmasters should always be in search of tools that might increase the visibility of the website.

Ways to Increase Website Traffic

There are various types of tools which could be used to increase website traffic:

• Search Engine Optimization: Search engine optimization, popularly referred to as SEO, includes a set of techniques that can increase the visibility of the website on internet, globally.
• Back Links: Back links are one of best ways of increasing traffic to one’s website. In simple terms, back links are those links which are received from another website or web nodes. Back links are also known as inward links, incoming links, and inbound links.
• Social Networking Sites: These days, many website owners are using social networking tools to increase their traffic. What’s better, almost all the social networking tools are completely free to use.
• Understanding Targeted Traffic: Knowing the targeted traffic could prove helpful in getting your website noticed. For example, if your website is about the share market, targeting the business group and financial institutes might help you in gaining popularity and traffic.

Depending upon the type of website you have, you can choose a series of tools for improving website traffic. Understanding the targeted traffic could do wonders for your website. A company like 99Conversion.com can use all of these techniques (and more) to drive targeted traffic to your website.

What is a Search Engine Optimization Agency?

A search engine optimization agency basically offers consultation services to online business owners who want to increase website traffic by improving the visibility of their website in search engine rankings.

Choosing the Right Search Engine Optimization Agency

There are certain factors you must consider before hiring a search engine optimization agency to work on your website:

• Check the agency’s experience in project management. Mere technical skills won’t always guarantee success, hence it is really important to check their proper management skills beforehand by studying their operational hierarchy and if their work process is systematic enough.
• Ability to work and co-operate well with cross functional team, in case you plan to hire more than one agency for your website customization.
• A thorough understanding of features like website usability, web designs, conversion funnels, information architecture designs and web analytics.
• A good amount of working experience, especially in collaboration with web developers.
• Proper knowledge of organic search technicalities.
• Avoid the agencies that promise that they can give you a particular ranking.
• Avoid the agencies that don’t disclose the means and changes they plan to make to your site for increasing its page rank.
• Avoid the agencies that hide their link building strategies from you, or build the links through paid links or exchange link programs, instead of implementing foolproof methods like adding valuable content to your website.

99Conversions.com is a search engine optimization agency that looks at the domain, niche and content of that you have to offer, and accordingly implements a strategy that is best suited for your website.