| What is the conversion funnel and the funnel conversion rate? |
The conversion funnel is the process a user has to take in order to convert. Read what is a conversion. For example, if you have an online shop, a conversion is having a visitor buy a product or service. So, the conversion funnel might be the following steps:
It is typical that in each step of the process a certain amount of people drop off (abandon their cart, exit the site). The funnel conversion rate is the percentage of visitors that finish the conversion funnel. For example, if 100 people add a product to their cart and 20 of them finally confirm their order, then the funnel conversion rate is 20%. The 99 Conversions team helps site owners increase their conversion rate by making websites more targetted, more user friendly and more persuasive. Having a site increase its conversion rate by even 100% is not rare! Contact us for a free quote on your site conversion optimization project. |
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