| What is A/B Testing and Multivariate Testing (MVT)? |
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A/B Testing is the testing methodology where we test two (usually radically different) versions of a site to see which one performs better. A variation of this methodology is the A/B/C testing where three different versions are compared to each other. Multivariate Testing (MVT) is the testing methodology that compares the performance of content variations in multiple locations on a page. The 99 Conversions team helps site owners increase their conversion rate by making websites more targeted, more user friendly and more persuasive. Having a site increase its conversion rate by even 100% is not rare! Contact us for a free quote on your site conversion optimization project. |
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