| What is a conversion and what is the conversion rate? |
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Conversion is having a user on your site take a desired action. That action may be filling up the contact form, buying your product or service, registering to your newsletter, downloading a pdf etc. Conversion rate is the percentage of visitors that convert, which mean is the rate of visitors that take the desired action. For example, if you have 100 visitors per day and each day 2 of them contact you, then you have a 2% conversion rate. Counting the conversions and the conversion rate of your site gives you a measure of how well your site is performing, the conversion rate is a KPI (Key Performance Indicator). The 99 Conversions team helps site owners increase their conversion rate by making websites more targeted, more user friendly and more persuasive. Having a site increase its conversion rate by even 100% is not rare! Contact us for a free quote on your site conversion optimization project. |
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